When it comes to personal image and style, the roles of a personal shopper and a stylist are often confused. While both aim to improve a person’s appearance and presentation, these two professionals focus on different aspects and offer specific services. Let’s explore the main differences between a personal shopper and a stylist, and how these figures can contribute to your personal branding.

Personal Shopper in Milan: Your Shopping Consultant

A personal shopper is a fashion expert who helps clients choose and purchase the right clothing and accessories based on their needs, preferences, and budget. Their role is mainly practical: they accompany you to stores, select the most suitable items, and advise you on what to buy. The personal shopper considers various factors such as your lifestyle, body shape, and personal tastes, providing you with a personalized shopping experience.

What Does a Personal Shopper Do?

• Analyzes your style and needs.

• Selects clothing items that enhance your appearance.

• Accompanies you to stores or shops on your behalf.

• Helps you save time and avoid making the wrong purchases.

A personal shopper is the ideal solution for those who have little time for shopping or struggle to choose the right outfits. Additionally, they can assist in updating your wardrobe or creating a specific look for special occasions.

Stylist: The Creative Behind Your Look

A stylist, on the other hand, is a consultant who focuses on creating a coordinated and detailed image. They work not only on clothing but also on accessories, makeup, and hairstyles to ensure that the client’s entire look is harmonious and reflects their personality or the image they wish to project. While a stylist doesn't directly conduct photoshoots, they often collaborate with photographers to create carefully crafted images that best represent the client.

What Does a Stylist Do?

• Creates a complete and coordinated look.

• Pays attention to every detail of your image, from clothing to accessories.

• Works on creative projects like special events or branding campaigns.

• Helps you build a consistent and recognizable image over time.

If your goal is to build a strong and coherent personal image, whether for social media, a special event, or your digital CV, a stylist can help you create a distinctive look that reflects your personality and goals.

Which One to Choose: Personal Shopper or Stylist?

The choice between a personal shopper and a stylist depends on your specific needs. If you want to make targeted purchases and optimize your wardrobe, a personal shopper is the right figure for you. On the other hand, if you want to create a complete and distinctive image, for example, for a personal branding campaign, a stylist is the person you need.

Our Service: Personal Shopper and Stylist for Your Personal Branding

In our service, we combine the best of both worlds. In addition to providing personalized shopping consultations, we also offer a complete styling service, enhanced by a professional photographer to produce high-quality images. This way, we ensure that your image is maximized both in the real world and across digital platforms, creating a visual portfolio that you can use for your social media or digital CV.

If you’d like a consultation to improve your style or create a professional portfolio for your social media, contact us for more information. We are here to help you build your image and present yourself at your best!